Every great story needs a perfect narrator!

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Crystal's journey to SONOVA began long ago when she worked as a marketing assistant and designer at Dialogue in the Dark, where her passion for storytelling was ignited. She honed her skills in management and analytics through professional training at a social media agency, gaining a comprehensive understanding of the industry. While social media can sometimes be dominated by hidden agendas and utilitarianism (her comment as a sociology graduate), Crystal aspires to use her marketing skills to be an impactful storyteller and contribute to a paradigm shift.

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At SONOVA, Crystal’s devotes her impact storytelling skills to a flagship project of Chow Tai Fook Charity Foundation called “Communtiy Philanthropy“, her footprints cover digital marketing strategy, social media management, and event management.

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Beyond her daily work, Crystal also describes herself as a travelholic (don't be surprised if you receive OOO emails from her from time to time). You may discover her passion for travel through a picture book co-creation project called "Tales of Chaos and Inner Strength," where she illustrates how travel heals chaos and inspires aspirations.