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Crystal Lam

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Impact Curator

Every great story needs a perfect narrator!

Crystal's journey to SONOVA began long ago when she worked as a marketing assistant and designer at Dialogue in the Dark, where her passion for storytelling was ignited. She honed her skills in management and analytics through professional training at a social media agency, gaining a comprehensive understanding of the industry. While social media can sometimes be dominated by hidden agendas and utilitarianism (her comment as a sociology graduate), Crystal aspires to use her marketing skills to be an impactful storyteller and contribute to a paradigm shift.

At SONOVA, Crystal’s devotes her impact storytelling skills to a flagship project of Chow Tai Fook Charity Foundation called “Communtiy Philanthropy“, her footprints cover digital marketing strategy, social media management, and event management.

Beyond her daily work, Crystal also describes herself as a travelholic (don't be surprised if you receive OOO emails from her from time to time). You may discover her passion for travel through a picture book co-creation project called "Tales of Chaos and Inner Strength," where she illustrates how travel heals chaos and inspires aspirations.

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