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Community Philanthropy: Community Philan-story

@CHow tai fook charity foundation

Impact Storyteller | Experience Curator | Community-making | Creative Beings | Empathy

“Blessings are to be shared, and philanthropy invites meaningful participation.”

Building a better shared future has always been at the heart of the Chow Tai Fook Charity Foundation's mission to create positive social change. In collaboration with SONOVA and Social Ventures Hong Kong, “Community Philanthropy” was launched, taking root in Sham Shui Po to create an inclusive philanthropic network.

Embodying the spirit of “Community Philanthropy”, SONOVA initiated "Community Philan-story" to weave together the threads of impactful narratives and strengthen the fabric of the community — ensuring that the stories are not only seen and heard but also felt deeply by the community. 

Pillars under "Community Philan-story":

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Impact Storytelling
Highlighted community engagement of CTFCF and SVhk by social media, media exposure, and webcast talk to communicate the vision of cross-sector partnership

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Impact Creation

Partnered with Every Life is a Song to empower 29 youth in 五條線織出善 to portray individuals stories in the Sham Shui Po community through music and video production

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Impact Happening

Curated Come Phil Festival, Sham Shui Po’s first large-scale street carnival, for community enjoyment and showcase of community work of CTFCF and local NGOs

"The Scaling of Impact"

Initiatives

Partnered

40+

Online Media
Reached

3.41M

Facebook Page
Reached

500K

Webcast
Reached

310K

Through a tapestry of storytelling mediums - including text, graphics, video, social media and webcasts - “Community Philan-story” breathes life into touching narratives of social impact. By harnessing creativity and empathy, the youth-focused music programme “五條線織出善” empowers young voices in creating impact in the community. SONOVA also penetrates stories of CTFCF into events like Come Phil Festival, fostering future collaboration between CTFCF and potential partners while leaving a lasting impression and legacy that the community can continue to build upon.

Documenting the Spirit of Philanthropy

"The Webcast Series - 織Talk"

The pioneering webcast series invites audiences on a journey through diverse community spaces, featuring candid conversations with guests, delving into a tapestry of relevant societal themes in each episode. Through "brainstorming" (Jam),  the series aims to foster reflection and bring inspiration.

織善社區節 Come Phil Festival

Featuring 80 partners and local shops, the flagship event is set to whisk you away to a world of stories and love. Experience the power of philanthropy through game booths, workshops and tours run by members of the local community, and special installations. 

Impact and Outcome

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Public

Participated

5000+

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Community

Partners

Collaborated

3.41M

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PR Value

500K

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Media

Coverage

310K

"What do our partners say?"

「我們將會繼續紮根社區,透過不同形式的合作,織善深水埗,共建愛心社區。」

— 周大福慈善基金主席鄭家成先生

「我覺得織善社區是一個很好的概念,其實走在一起,是為了這個社區,為了裡面不同的社群。守望相助,動用不同的資源,一起去回應有需要的朋友——我覺得這種感覺是我們社區應該要有的一個溫度。」

— 輝,香港婦女中心協會教育幹事(註冊社工)

「寫這一首歌之所以重要,因為不是每個人都有機會與深水埗的人交談,不如就聽一首歌作為引子,去了解深水埗區原來曾發生過這些故事,或者有人在做一些工作改善社區。」

— Vicky Fung,一個人一首歌 共同創辦人

「可能不是住在那個地區的人平時很少會接觸到,也很難得會聽到他們親身去分享⋯⋯但這個計劃之後,多了一個理由,讓我去了解這個社區。」

— Bosco,五條線織出善 參加者

Media Exposure

Key Partners

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