"The City Orchestra" Digital Campaign
@The Orchestra Academy
Impact Storytelling | Digital Marketing | Video Production | Content Creation | Community Building
"城市交響樂 The City Orchestra" is a digital campaign designed for The Orchestra Academy (TOA). SONOVA played the role of creative agency to create a digital campaign for capturing TOA members volunteering in a variety of events, connecting with the community and bringing positive impacts to beneficiaries, by delivering social media content strategy and 3 thematic videos.
Through the combination of classical music and video production, it captures selected fellows in every season performing 40 hours of community service to contribute the society through music, partnering with different parties such as children aged 5-12 years old from Bui O Public School, local community members from Sham Shui Po district, member of the Hong Kong Blind Orchestra and students from the Har Paw Mansion. The digital campaign is powered by TrustTomorrow of Swire Trust.
SONOVA's role:
Programme Curation and Creative Development
Partners:
The Orchestra Academy, The School of Music of The Hong Kong Academy for Performing Arts, Hong Kong Philharmonic Orchestra
Thematic Video
Episode I: The Sound of Community 社區的聲音
Episode II: A Duel Under The Pandemic 疫情下的協奏
Episode III: The Harmony of Co-Creation 生命的共奏
"Impact in different kinds of forms"
Musicians Engaged
30+
Partners Engaged
8+
Participants Engaged
150+
Audience Reached
1000+
"What do the Partners say?"
❝ To me, music is life. ❞ —— Stephenie, Project Manager of TOA
❝ To me, music is life. ❞ —— Steph
Sponsor Partner
Partners
VENUE Partners
NGO Partner
