Good Causes Day 2021 慈善公益日2021

SONOVA
Apr 9
2 min read

@ META

Impact Storyteller | Experience Curator | CSV | CSR | Social Inclusion | Social Changes | Technology Adoption

“Good Causes Day” is an annual charitable event hosted by Meta Hong Kong, intended to mobilise its employees around meaningful causes and help non-profit organisations use its products to advocate social good causes and connect more closely with their communities.

2021 not only marks the sixth anniversary of Good Causes Day, but also hardship and disconnection among communities. Meta decided to bring Social Inclusion under the spotlight, wishing to promote the significance of understanding and acceptance in the society, thus introduces practical tools and strategies on Facebook, Instagram and different media platforms to help NGOs expanding their work further.

Good Causes Day 2021 consists of 2 major programmes.

a. Impact Experiences Experiences Curations Joining hands with “Hi Strangers” and “Dialogue In The Dark (HK) Foundation”,we co-created special experiences for META staff to live the life as a visually impaired person and an ethnic minority, understanding their difficulties and their beauty.
1. Dialogue in the Dark Experience		2. Hi Strangers Tour

Entering an experience site without lights led by visually impaired talents		An ethnic minority tour guide showing us the Hong Kong city he grew up in
3. Christian Action Visit		4. Chungking Mansion Tour

Learning about the humanitarian crisis and services in Hong Kong		Debunking the myths of Chungking Mansion by a physical tour

b. Impact Storytelling

Summit

Cross-sectoral guest speakers and Meta representatives were invited to address the importance of social inclusion.

We curate experiences and tell stories...

with Meanings and Impact.

As a Community Partner, SONOVA worked with Meta on programme curations. SONOVA also lined up cross sector partnerships with NGOs to provide unique experiences.